The Best Ecommerce Platform in 2019
An Ecommerce Platforms Comparison
The right ecommerce platform can streamline your business operations and increase profitability, but how do you decide which one is right for you. Whether large or small scale, user-friendliness, functionality, design, and affordability are vital features any business would be looking for in an ideal ecommerce platform.
When looking for a software solution for your new or expanding business, an ecommerce platforms comparison can help you make an informed decision. Here, we help you know what questions to ask, weighing the pros and cons of the top platforms to find the best fit for you.
• Why Use an Ecommerce Platform?
Whether you are looking to establish an online store or scale your existing enterprise, the right ecommerce platform can help you manage your website, sales, inventory and business operations. Ecommerce platform software allows you to customize your site and manage everything all in one place.
With ecommerce platforms, you can:
- Manage all your products in one place
- Run promotions and special offers
- Personalize your sales and services
- Manage your pricing options
- Gain customer experience insight
- Access analytics to fine-tune your business or marketing strategy
The right ecommerce platform will give you the tools to manage your business efficiently. It is crucial that the ecommerce solution you settle on has all the benefits and customizable features that best suit your business.
• Things You Should Consider When Choosing an Ecommerce Platform
There are several leading Ecommerce platform providers to choose from, and it is, therefore, essential to critically assess each provider’s pros and cons before making your decision. There are criteria that a provider should be able to fulfil to qualify as excellent.
Before selecting, you need to evaluate where your business is today, and where you want it to be in the short and long term. While one platform may serve you well, for now, you need to think longevity, scalability, agility and affordability if it is to help you for longer.
Ask yourself if you have outlined your immediate and long-term business goals and whether the platform is adaptable enough to accommodate market changes and dynamics. Additionally, your ecommerce software should ably manage multiple sites if need be.
The new platform you choose should allow for seamless integration with existing systems and effortlessly handle sales from end to end. Browsing of catalogues, adding to cart, check out and payment should all have customer experience at the centre.
Importantly, the platform should provide you with tools and analytics that allow you to formulate a data-driven business strategy to help you scale or grow your business beyond borders. Licencing or outright ownership costs are other crucial aspects to consider.
• Which Ecommerce Platform is The Best?
With many options available, choosing the right platform may rightly seem like a daunting task. However, in helping guide you to make the right decision; we have created a list of ecommerce platforms that meet the threshold of being the best ecommerce platform providers on the planet.
The top 5 ecommerce sites in this list are:
Volusion is another platform that is big on user-friendliness. Highly customizable, Volusion competently handles all your technical and back end operations leaving you with the freedom to concentrate your efforts on selling.
This platform is a particularly good option for business owners who don’t want to be bothered with the tech aspects of their ecommerce store. Cost friendly and user-friendly, Volusion offers a variety of templates and is easily administrator accessible from any device.
An ecommerce platform that is quickly gaining popularity and on its way to becoming a household name, WooCommerce is a great option. If you aim at adding an ecommerce store to your website via a plugin, for example, WooCommerce is your best bet.
WooCommerce is a flexible platform when it comes to customization, allowing you to add a range of features, publish blog posts and implement more robust SEO for optimized online store functionality.
Final on our top 5 list, Prestashop is an open source, cloud-hosted ecommerce platform provider that offers both free and premium plans. With diverse language functions, it is a favourite among non-native English-speaking ecommerce markets.
Prestashop is simple to install, set up and run, which allows your ecommerce business to hit the ground running. Being open source, it is also customizable letting you tailor make the features to your liking. Site ownership is free, with no hidden transaction fees.
BigCommerce is both a SaaS and CaaS platform provider. The main advantages of BigCommerce include relatively low cost of ownership for business owners and its flexible APIs. The affordability, functionality and potential for customization make BigCommerce popular with mid-market and enterprise businesses.
BigCommerce also offers small business plans and is considered to be almost equal with Shopify as re accessibility for those who are new to ecommerce. BigCommerce includes a wide range of tools and features. SEO, promotions and discount customization, shipping, returns and claim processing all come standard with BigCommerce.
Shopify is, in our opinion, the number one ecommerce platform solutions provider. A well-known tried and tested SaaS ecommerce platform provider, Shopify is utilized and appreciated by hundreds of thousands of users around the world.
Wildly popular among even complete start-ups, Shopify is user-friendly, quick, as well as straightforward. You can quickly create your site, launch products, add carts and pricing, and begin selling right away. The sharp learning curve makes it a hit with novice ecommerce entrepreneurs.
Additional features include title tags and meta-descriptions for SEO, built-in mobile browser optimization, user-friendliness, and 24/7 support. There’s not much more than an ecommerce business would need. Shopify has it all.
Making the right platform decision is critical to the success of your business. The ecommerce platform you opt to go with will not only impact your financial landscape, but it will also play help in steering growth and scalability.
It is the dream of most ecommerce entrepreneurs to diversify their product and service range, venture beyond traditional markets, grow their branch networks and scale their businesses. If this speaks to you too then, it is well worth finding that platform that will adapt to your vision and help you grow.
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